Just in the box from Sussy HQ!
"For Spring 2016 we’ve traveled back to Jamaica. It’s a place that’s been close to the heart of Stüssy since the early days. Drawn to the music, the culture, and the natural beauty of the people–the values and way of life on the island very much tie into the vibes at the core of our brand.
The spring season sees Tyrone Lebon travel to the Caribbean alongside Tom Guinness to capture the latest campaign. In his fourth series for the brand, Lebon explores Jamaica’s variety, spending time between Port Antonio and Kingston. Immersed into the Rasta, Reggae and Dancehall cultures of the island, the images convey an honest and exciting perspective of the country. Meanwhile in Jamaica, we also connected with rising star, Popcaan, the boss of Unruly Records. Back in the US, we sat down with Alex Olson, Tomoo Gotika, Daiki Suzuki, and Hoffman Fabrics, alongside features photographed by James W. Mataitis Bailey, Antosh Cimoszko and Joyce Sze NG.
The creative expression that comes from Jamaica is so freeing; from the art to the music, to the food and sport; and of course their natural sense of style that’s at the heart of everything. The country exemplifies a certain feeling of liberation, which is what brought Stüssy to Jamaica in the first place. It’s that uninhibited spirit that we hope to communicate and share through the IST, and anybody else who’s down to get up and skank to da rydim!
The Biannual will be available at all Chapter locations and Stussy.com on Friday, April 1st.
Videography by Fahim Kassam
Music by JIIN"