Snowboarding is a beautiful thing. It is what we love most, and we want it to exist for generations ahead. Our hopes for the future include an environment where endless smiles and fist-bumps are tied to consistent snowfall and maximum air time. You know that moment in any snowboard video where a dude does some crazy move and the homeys rush in with hi-fives and hugs? That's what we're talking about. We want more of that feeling. It’s about shredding with good friends, embracing the might and magic of winter – and we want to make more responsible decisions to help protect that moment for all of us.